Chimelong Ocean Kingdom promotion campaign

Campaign Profile:

Chimelong Ocean Kingdom has steadily built a name for itself in Taiwan through extensive promotion, and it is now a favorite overseas travel destination for parents and their children. The completion of the Hong Kong-Zhuhai-Macau bridge at the end of 2018 meant faster and more convenient access to the park from Hong Kong, and this ad campaign in Taiwan built on that to create a new wave of visitors.

Campaign Features:

An integrated communications plan built around TV ads made from images and videos, large-scale O.O.H. ads, internet ads and news advertorials showcased the many attractions and ways to have fun at Chimelong Ocean Kingdom. The campaign trumpeted the message that a 3-day, 2-night stay was simply not enough and that getting there from Hong Kong is now more convenient than ever.

Digital Media

Yahoo Native Ads


LINE Today Native Ads

O.O.H. Media:

Massive Wall Poster at Taipei MRT Line’s Taipei Main Station + Escalator Stickers + LED Lights

Special Installation Display and Floor Poster at Taipei MRT Zhongshan Station