CAL – Taichung-Tokyo Route Launch

Campaign Profile:

On June 14, China Airlines subsidiary Mandarin Airlines launched direct flights between Taichung and Tokyo. Central Taiwan residents had to head to Taoyuan or Kaohsiung to get a flight to Tokyo in the past, but daily flights are  now available from the central Taiwan to Japan’s capital. The campaign’s goal was to connect the images of Taichung, Tokyo and Mandarin Airlines.

Campaign Features:

The main media used was online advertising; we also worked with a KOL to maximize publicity because KOL (key opinion leaders) have a big impact on netizens. As Mandarin Airlines is rooted in Taichung, and the new route was a major event in the area, we selected a very popular KOL – the star of “Chien’s Eating” – as our campaign partner to achieve the greatest possible impact.

Media Exposure:  

Facebook impact

5,039 fan Likes, 217 comments, 74 shares

Youtube impact

Video has had 1,038,282 views, and the number is still rising

Was ranked YouTube’s 3rd hottest video at one point



KOL’s Launch Video:


KOL’s post on Facebook :

KOL’s post on Youtube: